ABOUT ME!
Senior Product Designer with over 14 years of design experience.
Specialized in creating user-centered solutions that directly impact key metrics, such as operational efficiency and conversion.
Recognized for leading innovative projects at companies like Globo and Pague Menos, utilizing agile methodologies and minimalist design principles.
Specialties
User Experience (UX)
End-to-end process, including user research, persona creation, empathy maps, user journeys and flows, prototyping, usability testing, hypothesis validation, and data analysis focusing on metrics (Google Analytics, Hotjar, and others).
User Interface (UI)
Development of Design Systems, visual hierarchy, responsive design, microinteractions, design tokens, accessibility (WCAG), and applying guidelines like Material Design and Human Interface. Creation of style guides and componentized elements.
Motion Design
Microinteraction animations for prototypes and interfaces, motion graphics integration into websites and applications, visual effects for brand experiences, optimized exports for web and mobile (Lottie, GIFs).
Basic Front-End
Knowledge to evaluate the technical feasibility of design solutions, identify ideal components for project integration, and effectively collaborate with development teams to ensure successful design execution.
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EXPERIENCE
MAIN
Meta IT
Senior Ux Designer
Remote, Curitiba – Brazil
Aug 2020 – Present
• Restructured Globo's Salesforce customer service CRM, improving information hierarchy and cognitive incentives for operators, reducing the average service time from 8 to 5.6 minutes, and increasing the number of clients served by 1.3 per hour per operator.
• Led the redesign of the Pague Menos pharmacy app, increasing app store ratings from 1.7 to 4.6 and downloads from 188,000 to 1.8 million.
• Developed user-centered CRM layouts for Britânia and Philco, reducing user journey complexity by 60% and the average SLA from 10 to 5 days. Migration to a web browser improved analysts' information collection speed by 35%.
MDS Group
Lead Product Designer
Remote, São Paulo – Brazil
Apr 2022 – Dec 2024
• Developed the company's Design System (DSM), integrating it into various applications and standardizing all products with a detailed guide of components and elements.
• Redesigned the architecture of the Move system, reducing the user journey by 57% and significantly improving adoption and acceptance among users, clients, consultants, and analysts.
• Conceptualized and created HubMDS, a tool for centralizing logins and managing platform access, simplifying workflows, and enhancing product efficiency and customer relationships.
Consultant
UX Designer Consultant
Remote, São Paulo – Brazil
May 2020 – Dec 2024
• Developed the multidisciplinary platform for InvestSoft, attracting new clients and converting 87% into new investors, expanding the brokerage's client base and integrating its services.
• Consultant at Aires Consultoria for projects like CCR Nova Dutra, redesigning SAP tables, reducing visual effort by 44%, and revisiting the entire information hierarchy.
• Facilitated a Design Sprint and created the first landing page for the Free Energy Market at Light RJ, increasing lead generation by 29% through an optimized funnel.
OTHERS
Dg Consultoria
Senior Ux Designer
Remote, São Paulo – Brazil
Sep 2023 – Apr 2024
• Led the migration from Salesforce Classic to Lightning at Yara Fertilizantes, improving the user journey and forms, reducing new consultant training time by 33%.
• Optimized internal workflows, saving 22% annually on tool usage and increasing operational efficiency.
• Conducted training sessions with internal teams, ensuring successful adaptation and adoption of the platform's new features.
Eventt
Lead Designer
Remote, Portugal / Brazil
Dec 2016 – Aug 2020
• Managed the franchisor's design team, coordinating campaigns for franchisees while ensuring quality, organization, and on-time delivery.
• Developed digital marketing campaigns, including layouts and motion design, for clients in various segments in Brazil and Portugal.
• Responsible for the franchisor's digital identity, creating institutional campaigns and websites to strengthen the brand and enhance the user experience.
Projeta Mídia
Motion Designer
On-site, Jacareí – Brazil
Aug 2012 – Nov 2016
• Created advertising campaigns focused on design and motion, developing 15-second silent ads with direct and targeted messages to maximize viewer conversion.
• Fully developed and maintained the Projeta Mídia website, along with creating strategic client websites and landing pages.
• Designed pages focused on lead attraction, retention, and conversion, improving performance and visitor interaction.
Jacareí City Hall
Design Intern
On-site, Jacareí – Brazil
Jan 2011 – Aug 2012
• Provided creative support for city council members, designing materials such as business cards, commemorative assets, and photo editing.
• Updated and managed the council's website content and organized newsletters to ensure institutional communication flow.
• Assisted in recording radio programs and preparing files for publication in the official gazette.
Education
ACADEMIC
Information Technology Management
Graduate
2020–2022
CENES
Deepened knowledge of emerging technologies, systems management, and digital transformation. Gained strategic insights into integrating technological solutions with business objectives.
English
2019-2020
UK SCHOOL
In pursuit of the dream goal I started studying in a language that has always fascinated me, the method used by the school is Callan, which is very didactic and emphasizes the use and experience of the language, unfortunately for personal problems I had to interrupt, but I have plans to resume the studies.
Social Communication - Advertising and Marketing
Bachelor degree
2010-2013
EDUCATIONAL ANHANGUERA
After finishing high school, I entered higher education. There I acquired the essential baggage of the profession, learned from excellent professors and was able to experience in a practical way the day-to-day work of an advertiser, the college provided the key turning point and entry into the design career, I carry and apply everything with a cart that I learned in each module.
ADDITIONAL EDUCATION
Interface Design. UI focused on UX
69 Sessions - 446 Classes
UDEMY
Interfaces for responsive apps and websites, professional applications targeting the user experience in Sketch, Adobe XD, Figma and Invision Studio.
UX & Design Thinking in Business
18 Sessions - 196 Classes
UDEMY
A collection of diverse techniques ranging from practical UX tools to the work processes that guide user-centric teams from strategy to delivery. With Design Sprints, Lean UX and Metrics.
UX Design from A to Z
14 Sessions - 145 Classes
UDEMY
End-to-end digital products! Design better experiences, develop and monitor based on metrics and key performance indicators (KPIs) for the area of UX Design, wireframes based on techniques and principles, prototypes from low-fidelity to high-fidelity navigable.
Usability Tests + Hotjar and UX Research
14 Sessions - 64 Classes
UDEMY
Practical usability tests with heat maps, recordings and surveys with Hotjar, application of surveys and experience evaluation.
Adobe XD: UI Design from Basics to Prototypes
14 Sessions - 88 Classes
UDEMY
Interfaces and prototypes of responsive websites and apps with Adobe XD from absolute zero to delivery, paper prototypes, style guides, interactivity and transitions and hands off.
01 knowledge
KNOW HOW
User experience
User interface
Ux writing
Ux Research
Ux testings
Graphic design
Motion design
Prototyping
Branding
Html CSS
SOFTWARE
Adobe XD
Illustrator
Photoshop
After effects
Marvel
Zeplin
Miro
LANGUAGES
Portuguese
English
Spanish